Logo rebranding and business cards for a digital product studio.
RizeFast builds digital products for your ideas and your business. The rebrand needed a mark that says speed and growth in one gesture, works in a single colour and stays readable on a phone screen.
The answer sits in the middle of the name: the “a” loses its bowl and becomes an upward chevron in signal green, a rising arrow inside a calm, heavy lowercase wordmark. The same chevron, enlarged, becomes the graphic device on the cards and screens.
Black on white, white on green with the chevron dissolving into the field, and white on black with the green chevron as the only accent.
The chevron keeps the width and baseline of the lowercase “a” it replaces, so the word still reads as one name. Its angle is reused for every cut on the cards and screens.
Black and white faces share one layout: the logo on the left, a giant green chevron cut into the right edge, contacts on the reverse. Printed on textured uncoated stock.
Splash screen with the tagline, chevron cuts in the corners.
One loud colour against black and white. Green is reserved for the chevron and the cuts, so it always points at the brand.
See the next project, the original on Behance, or get in touch.