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Logix Software

A rebranding concept for a company that designs and builds custom web and mobile products.

Brand
Logix Software
Scope
Logo, identity system, stationery, social
Year
2024
Logix Software

A clearer identity for a company that builds logic.

Logix Software designs and builds custom web and mobile products for growing businesses, from the front-end people touch to the back-end that keeps it running.

Their old logo, with heavy italic type, a hard slash and a loud blue gradient, looked generic and fell apart at small sizes. The brief: make the company look as precise as the code it ships.

The rebrand strips everything back to geometry: one stroke weight, one circle, and an X made of two arcs that connect. A calm black-and-cyan system that feels engineered, not decorated.

IndustryCustom software development
ToolsIllustrator, Photoshop

Before and after.

Logix Software: Before, 2023
Before, 2023
Logix Software: After, 2024
After, 2024
From loud to confident

Heavy italics and a hard slash are replaced by an upright, open geometric wordmark that reads instantly.

One geometric system

Every letter is drawn from the same stroke and the same circle, so the logo, icon and patterns all speak one language.

Built to scale

Flat colour, a single gradient and a standalone X symbol keep it sharp from a 16px favicon to an office wall.

Two arcs. One connection.

The X is built from two identical arcs that touch at a single point: front-end and back-end, client and team, idea and code. It marks the moment two sides connect into one working product.

The same circle drives the whole wordmark: the bowls of O and G, the turn of the L and both halves of the X share one radius and one stroke.

Logix Software: Two arcs. One connection.

Logo construction.

Logix Software: Logo construction.
Stroke

One weight, x, for every letter and both arcs of the X.

Circle

O and G share one radius; the L turns on the same curve.

X symbol

Two arcs of equal radius meeting on the centre line.

Descriptor

SOFTWARE in a geometric sans, widely tracked, aligned to the X.

Clear space and minimum size.

Clear space = 2x, where x is the cap height of “SOFTWARE”.

Primary logo. Digital 120 px, print 30 mm.

Without descriptor. Digital 80 px, print 20 mm.

Symbol. Digital 16 px, print 6 mm.

Logo versions.

Logix Software: Logo versions.

Black for focus. Cyan for logic.

A dark, quiet base lets the cyan X do the talking. Blue and teal give the gradient its depth; white keeps everything readable.

Logix Black#030303
Logix Cyan#3EC4E6
Deep Blue#0A7FC4
Signal Teal#2E8792
White#FFFFFF

Signature gradient and light.

The gradient lives in the X and in hero moments only. Light blobs echo the posts from the launch campaign: soft, digital, never decorative noise.

Logix Software: Signature gradient and light.
Logix Software: Signature gradient and light.

Jost.

A geometric sans in the Futura tradition, with the same circles and straight strokes as the wordmark, so headlines and logo feel cut from one sheet.

Connected, again and again.

Stacked X symbols form an endless chain of arcs, a quiet texture for backgrounds, packaging and screens.

Logix Software: Connected, again and again.
Logix Software: Connected, again and again.

Business card.

85 × 55 mm, soft-touch black, spot UV, rounded corners 4 mm.

Logix Software: Business card.
Logix Software: Business card.
Logix Software: Business card.

One voice across every feed.

Big, calm Jost headlines, a single liquid-light moment and the logo signing off. It's a template that scales from launch posts to hiring calls.

Logix Software: One voice across every feed.
Logix Software: Brand post
Brand post
Logix Software: Service post
Service post
Logix Software: Hiring post
Hiring post
Logix Software: LinkedIn cover
LinkedIn cover

Website and app.

Logix Software: Landing page
Landing page
Logix Software: Splash, client dashboard, team chat
Splash, client dashboard, team chat

Office signage.

Logix Software: Office signage.

Next: 1xBet iGaming Banners

See the next project, the original on Behance, or get in touch.